Live Nation Acquires Consumer Data Pioneer Big Champagne

Live Nation Acquires Consumer Data Pioneer Big Champagne

By Eileen Tilson/ @tktalt_tn Mega-monster Live Nation has acquired consumer data collector Big Champagne for what is being reported as $30 million. So who exactly is Big Champagne and why does this matter so much? From NY Times Article (http://mediadecoder.blogs.nytimes.com/2011/12/14/live-nation-buys-bigchampagne-analyzer-of-consumer-data/) “BigChampagne, founded in 2001, made a name for itself early in the Internet revolution for […]