For the first time in over 25 years major labels and retailers have embraced a new physical format for playing music. slotMusic cards are microSD™ cards with pre-loaded, high quality, DRM-free MP3 music. This new media will allow consumers to instantly plug and play albums into their microSD slot-enabled mobile phones, portable media players, computers, and an increasing number of car stereos. EMI Music, Sony BMG, Universal Music Group, and Warner Music Group are all releasing music on the format, and the cards hit shelves of Best Buy and Wal-Mart in October with a manufacturer’s suggested retail price of $14.99. New release albums from artists like Coldplay, Katy Perry, Leona Lewis, Rihanna and Robin Thicke and catalog titles from Elvis, Abba and more are allready being sold.
slotMusic cards boast 1GB of capacity to offer artists a compelling new way to express themselves to their fans. In addition to songs, slotMusic cards may hold liner notes, album art, videos and other creative content that an artist may choose.
Creators, marketers, and labels feel that this format has a chance to be successful because of the unparrelled, pre-existing base present at launch. Hundreds of millions of multimedia-phones that consumers allready own will allow them to instantly play music from the very portable cards when purchased – there is no need to purcase additional equipment.
All slotMusic cards are also packaged with a tiny USB adapter, ensuring seamless interoperability with all computers. A specialized player just for slotMusic cards is being sold by Sandisk as well. Base models will retail for about $20 at Best-Buy and Wal-Mart.