From the article in the November 13th edition of the Atlanta Business Chronicle
For concert-goers and music buffs, Jamie Dwyer is a hero.
The native Atlantan is co-founder and CEO of Ticket Alternative, which provides ticket sales for events without the burden of costly fees charged by some ticket agencies.
Dwyer oversees the numbers and strategy for the company, bringing to the table his passion for offering an affordable service in an industry often maligned for shady pricing practices.
Dwyer launched Ticket Alternative in 2004 with his friend Iain Bluett. By keeping service fees low, Ticket Alternative found it could increase the number of advance ticket sales for clients. Today the company does business in 48 states and has managed ticketing for more than 10,000 events.
Working with venues in Atlanta including The Loft and Smith’s Old Bar, the Atlanta upstart prints millions of tickets for independent distribution throughout the U.S. and now in the United Kingdom.
Most recently, Dwyer found himself thrust onto a national stage, speaking before government officials, when Live Nation and Ticketmaster announced their merger into Live Nation Entertainment. Since then, Ticket Alternative has seen its growth explode and has been working with larger venues as word of mouth spreads — led by Dwyer’s efforts to expand the company’s reach.
But Dwyer also holds the ticket to community involvement. He works closely with the 500 Songs for Kids Foundation, which provides musical entertainment to children in the hospital. Dwyer has been instrumental in helping to raise funds for the foundation and spread the word about the foundation’s cause.