Billboard picks up the Washington Post story about Ticket Alternative’s low fees

Billboard has picked up The Washington Post story we reported earlier comparing our fee’s to other ticketing companies.

Here’s their piece:

— The Washington Post has broken down the service fees of tickets for shows at ten DC-area venues (see the chart here) and comes to the incredible conclusion that “venues aren’t likely to get rid of service charges any time soon.” As is often the case, the article is an example of the irrational mindset of the ticket buyer. When the Post puts forward the question, “Why am I being charged $23.75 for a $15 concert ticket,” it reflects a common misunderstanding. The real price is $23.75, not $15. The face value is only the beginning of the final price that will be paid. If consumers prefer a single, all-in ticket price, they will pay a higher price but will blind be to the amount of service fees being tacked on. Maybe that ignorance would be a good thing. Either way, they’re paying those service fees. Side note: if you look at the prices and fees on the chart, you’ll see that Ticketmaster’s fees don’t fare too poorly to some of its competitors. Ticketfly events in the sample have an extra $8 to $11 of fees while Ticketmaster fees range from $9.60 to $17.50. As a percent of face value, Ticketmaster’s service fees are quite average. Ticket Alternative, which counts the Black Cat and Rock & Roll Hotel as its clients, charges $3 or less per ticket, the lowest in the sample. (Washington Post)

Leave A Comment!