There was a fascinating article in Hypebot today, that really nailed the reason why social media can actually be hurting your ability to get fans. Over the past week, Google+ has been all the rage, being called the “Facebook-killer” and even a “Twitter replacement,” but is it really? And now the music marketing blogs and articles are flowing, and again everyone is scrambling to discover a new cool way to turn the spotlight on themselves. However, with all the noise, I can’t help but to wonder, are you hurting yourself and you band’s chance of actually getting real fan love? Every single day, my email gets flooded with press releases from folks who could not even pick me out of a police lineup asking for coverage, and yet about 50% of the time, they are not even playing in Atlanta. Doesn’t this seem a little squirrelly?
Social media is an amazing tool to use for engaging with fans, but if everyday you are plugging your shows, asking a fan to do something for you, etc., don’t you think that seems a bit excessive? Here’s some of the article:
Using Google+ as a marketing tool is EXACTLY THE SAME as using Facebook or Twitter; while they might be small differences with the interface or how to specifically do something, the actual value in using them only comes from exactly how you use it. Do you post interesting an engaging content? Do you thank fans and respond to them? Do you make being a fan or follower a rewarding experience? Awesome, you’re doing the right things.
The problem is, most musicians are not doing this. Nope, they sign up for each and every new thing thinking that JUST BECAUSE it’s the new thing, thinking it’s going to help them. So they post songs, spam friends with events, do the whole “wave my hands in the air look at me,” and then sit on the porch and pout because they don’t have any new “fans”.