Client Corner: How to Make Better Use of Your Data

Big Data

In this day and age, the market is saturated with websites, apps, tools, widgets, plugins, services – all eager to give you more data than you could ever want, let alone know what to do with. Your first step is the most crucial – separate the tools that add real value from the ones that are a potential time suck.
Allow me to set the stage…

You’ve spent the time (not to mention the money) to sign up for and configure the hottest, trendiest, most expensive tools the industry has to offer. You’re thrilled because you’re convinced, that with this data, you’re going to revolutionize your business. It’s at the peak of your excitement that it hits you: you have no idea what you’re looking at.

If this is sounds like you, rest assured, you’re not alone!

  1. Know what you’re looking at. It’s better to take the time to determine that what you’re looking at has little to no value, than have no idea what you’re looking at in the first place. 
  2. Know what you plan to do with it. Ask yourself: what are your objectives/goals – what are you trying to accomplish with this data? Your success and your ability to execute are completely dependent upon the plan you put in to place. 
  3. Take action! You’ve got the data, you know what it is, you’ve made the plan on how you’re going to use it, now you’ve got to do it.

It’s so easy to get bogged down and overwhelmed with the sheer quantity and complexity of data. Follow these three simple steps and throughout all of this, focus on keeping it simple. After all, your data is only as valuable as what you do with it.

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