Cloud Cult is an experimental indie rock band from Minneapolis, Minnesota led by singer/songwriter Craig Minowa. Cloud Cult developed in 1995 as a solo studio project of Minowa’s. His early work earned Cloud Cult several offers from record labels, but all were rejected in favor of self-publishing and maintaining total control over the ethical aspects of the business practices.
In 1999, lead singer Craig and Connie Minowa formed Earthology, a not-for-profit environmental organization that would later gain its nonprofit 501c3 status. Craig worked on developing the Earthology Records branch, which was focused on helping to green the music industry. Through Earthology, Minowa developed the first 100% post-consumer recycled CD packaging in the U.S. market.
In the year 2002, shortly after the unexpected death of his two year old son Kaidin, Minowa wrote over a hundred songs to deal with the loss. They Live on the Sun was finished in 2003 and went to #1 on college radio station charts across the country. Since that album, Cloud Cult’s music has been strongly inspired by the loss of Kaidin and the “big picture” issues of life: “who are we, why are we here, where did we come from, where do we go”.
Now an eight-piece band, Cloud Cult recently released their tenth studio album, Love in March. Luckily, frontman Craig Minowa took the time to answer some questions for us! Read below to see what he had to say about the band name, their new album and their plans for 2013!
How did you and your band mates meet?
The band has been going for about 15 years so there has been a lot of different band members over that time, but mostly people have responded to ads for needed musicians.
How did you come up with your band name, Cloud Cult?
It references some Native American prophecies that talk about the need for balance between technology and nature.
How has the use of social media affected Cloud Cult’s presence?
We haven’t used it to the level that we could, but even on the modest level of use, it has allowed us to reach out to all corners of the earth with the click of a button.
You recently released a new album, Love. How does this album differ from your other albums/projects?
It’s really about the “here and now” and less about the “where did we come from and where do we go”. It focuses on peeling back the superficial layers of the self to learn how to become a more loving being, which I believe is our calling.
If you could play a show with any musician / band, dead or alive, who would it be?
What artists / bands have you been listening to lately?
I’ve been listening to a lot of Big Band music from the 40s and 50s.
If you bought music today, what would you buy? A record, a CD or an MP3?
I would go with buying a download, but it would be a high resolution option, like WAV or AIFF, which more and more bands are offering.
What are your plans for the remainder of 2013?
We will be touring through the spring. We’ll then be working on our environmental nonprofit quite heavily through the summer. We’ll tour a bit in the fall and then I’m scoring the music for a film in the winter.
Grab your tickets to see Cloud Cult rock out at the Black Cat THIS Saturday, April 13!