It’s no secret that managing your Facebook brand page is getting trickier. Algorithms are constantly changing, new features are being unveiled (like the introduction of hashtags), and it’s more challenging to reach your audience without having to pay for promoted ads. While it all seems frustrating, it’s important to keep it fun and fresh for your fans.
If you’re in the event industry, there is a silver lining, you have great content to share with your followers. From ticket giveaways to YouTube videos, artist/chef interviews, and special meet n’greets, there is a wide range of what you can share with fans of your brand. While some venues have an unlimited stream of upcoming shows, other yearly or quarterly events have to focus on keeping the brand “alive” and top of mind throughout the off season(s).
If you host a festival that only occurs once a year, continue to post content that aligns with your festival’s theme. For example, beer festivals can keep talking about beer throughout the year; growler stores pop up, new brews are released, home brewers love new tips, and happy hour specials at your favorite restaurants and pubs are all good topics. Don’t turn the lights out on your event just because it’s 8 months away. Grow your followers all year-long by sharing updates and interesting content. It will be much easier to rev up promotion for your big event(s) when you have stayed top of mind throughout the year.
While content is a priority, we continue to explore new ways to drive our Social SEO, so that we can ensure that fans are seeing, reading and interacting with our updates. We’ve recently found success with a local Atlanta company, called Badgy. Badgy specializes in delivering more fans, clicks, and revenue via Facebook and Twitter campaigns. They look at optimal post times, and create strategies based on your marketing content and upcoming events. Since working with Badgy we’ve added TA Rewards on Facebook, which has lead to an increase in impressions, “Likes” for our brand page, and “Likes” for our clients’ pages through twice-weekly giveaways. Fans are seeing our posts and interacting with our Facebook page more than ever before. Recently, Party in the Park teamed up with us on a Facebook campaign and their page received 69 new “Likes” and 203 entries, just by participating in a 4-day contest. The interaction is key. Conversations develop because potential patrons are spending more time with your brand and event(s). You can learn more about Badgy, by visiting their website, www.bad.gy
Interested in teaming up with us and promoting your event with our TA Rewards feature? Let us know, email Gini.Strobel@TicketAlternative.com
As always, feel free to reach out for tips, ideas, and marketing strategies. We love to talk Social.