What’s the big deal with Instagram? Sure, you’ve made it this far without much use of social networks for marketing, why should you start using Instagram now? How can a simple photo-sharing app really boost your bottom line? Well let me tell you.
As of March 2014, Instagram was reported to have upwards of 200 million monthly active users. Reportedly 75 million of those are daily active users. Furthermore over 13% of all Internet users are Instagram users (c’mon y’all, even my mom is on Instagram). Chances are your competitors are among those active users, and if they’re not yet, they will be soon. So it’s time to pull out your smartphone, polish off that camera lens and join up the ranks of Instagram. Not convinced yet? Read on for more.
1. It’s an awesome way to show off your event’s personality.
You’ve worked hard on your event. You should show off all that hard work. Instagram is a great way to showcase your event’s culture and flair. Posting photos allows your potential attendees to know more about what’s going on with your event in real time. This can be especially helpful to get the word out about any last minute changes leading up to your event. It’s a means of making your attendees feel more like they’re part of the action. So go ahead, let your event shine.
2. Instagram is environmentally friendly.
Papering potential attendees with a slew of promotional handbills and flyers is so 2000 and late. Cut the cost on your collateral printing by utilizing Instagram as a means of spreading the word. Mother Earth will thank you later.
3. It’s FREE.
Who doesn’t love free? It fits even the tightest budgets. Instagram is a great way to spread the word about your upcoming event without breaking the bank. Registration is super easy and super free. You can post as many photos as you want, as often as you want without any charges. And you “pay” for what you get, there are no special features to upgrade to.
4. It allows your event attendees to participate virtually.
User Generated Content (UGC) is the next big thing. When a customer is truly devoted to a brand, they like to brag about it and Instagram is a great platform for customers to shout out their favorite brands and events. Take for example the photos below from Red Bull’s “Instagram Your Inspiration” campaign, Ben & Jerry’s “Capture Euphoria” campaign and Sharpie’s “Doodles” campaign.
5. Extend your reach, while building loyalty for your annual event.
The beauty of using Instagram as a marketing tool is that is it allows you to connect with your event attendees in a whole new kind of way. It allows you to build loyalty among your current attendees from previous events, so you can increase customer retention. At the same time, you can connect with new potential attendees, through the use of hashtags, so you can build your event even more! All you need to do is choose a unique hashtag that isn’t too long or difficult and preferably not being used by someone else.