Ticket Alternative Shares Top Accomplishments from 2016

It was a spectacular year for Ticket Alternative, from the expansion of our client roster and ticketing platform to growth in new markets and some exciting developments for our incredible clients! We’ve compiled a list of the accomplishments that we’re most excited to share with you as we head into the new year. Thank you for spending 2016 with Ticket Alternative!

A Tribute to Prince and the Ticket Alternative Call Center
Sadly, 2016 saw the loss of one of rock and pop’s greatest icons, Prince. Just before his passing, Ticket Alternative had the great pleasure of ticketing his final shows at the Fox Theatre in Atlanta. A long-standing client of Ticket Alternative, The Fox Theatre relied on our call center to manage one of their largest ever on-sales, and the subsequent customer service and questions involved with second on-sale processes after Prince’s illness forced scheduling changes.

Ticket Alternative proudly touts customer support as a key differentiator between ours and other ticketing companies. This starts with our highly-trained, infectiously enthusiastic call center staff. They are the front line of patron service and support, managing up to 500 calls per day. Available 365-days-per-year, the Ticket Alternative call center supports over 30 clients and, for clients like The Fox Theatre, provides a uniquely branded call center experience for their patrons.

A special thank you to Rival Entertainment (the event producer), The Fox and Prince, for sharing this thing called life with us.

The Ticket to Cricket
This summer, Ticket Alternative expanded it’s services for professional sports ticketing the T20 Trophy, a semi-final test in the sport of cricket. The event between two of the sport’s most popular teams (India and the West Indies) was held at Central Broward Stadium in Ft. Lauderdale, FL, which hosts 20,000 patrons. In addition to volume, the T20 event came with a set of unique ticketing requirements, including single and multi-day packages, five different seating types, VIP packages, ADA requirements and multiple days of on-sales. 

“Pick Your Own” Mobile Ticketing expansion
Mobile ticketing sales sky-rocketed in 2016 as more patrons are making purchases directly from their phones and other mobile devices. This year saw the expansion of our mobile ticketing platform, where customers can now view an interactive seat map on their mobile device. The map can be used to select a desired section within the venue, as well display a view-from-seat image from that section. Selecting a section on the seat map allows users to request best available seats within that section. This development means patrons can customize their event-going experience directly and easily from their phones!

Growth in niche markets
Ticket Alternative’s client roster saw some exciting additions in the performing arts arena in 2016. This year we welcomed The Roswell Cultural Arts Center (Roswell, GA), Younts Theater (Fountain Inn, SC), Monroe County Schools Fine Arts Center (Forsyth, GA), and Trustus Theater (Columbia, SC).

In addition to the standard needs of a performing arts venue, these venues are not privately owned and instead are managed by local state or county governments. Ticket Alternative found a great fit in this niche, which often requires customization of everything from the way payments are collected to unique reporting requests. Our ticketing platform was able to adapt to manage these requirements and provided our new clients (we think of them as family members) a flexible solution to meet the needs of their venue.

Minnesota United FC moves to Major League Soccer and uses Ballena 3D Seating Technology to ease the transition on fans
Ticket Alternative excitedly announced earlier this year that our client, Minnesota United FC, would make the transition to Major League Soccer in 2017, along with a big move to a new stadium. Making these changes easy on their fan-base was the number one concern of MNU, and they went in search of a unique solution to help them do so.

MNU found their solution in a partnership with Ballena Technologies. Ballena’s Seats3D product is the market leader in sports venue 3D visualization. Their technology creates realistic seating visuals to improve the on-line ticketing experience by familiarizing potential customers with a facility.  This technology provided MNU fans a smooth transition to their new 20,000 seat stadium by displaying rich, 3D visualizations of the stadium during the ticket buying process, enabling fans to preview their seats with a virtual view of the field.

We are looking forward to celebrating MNU’s first MLS season! Come On You Loons!

The sweet success of Sweetland Amphitheater’s Inaugural Season

Ticket Alternative announced an exciting new partnership with Sweetland Amphitheatre, located just south of Atlanta in LaGrange, Georgia. Carved into the hillside of historic Boyd Park, Sweetland Amphitheatre provides an intimate outdoor venue for performances and community events. Opened in Spring 2016, Sweetland Amphitheatre offers table, lawn and stadium seating for 2,200 spectators.

Ticket Alternative partners with a number of similar venues and was able to provide Sweetland consultation through the unique ticketing needs of their inaugural season. In addition to basics like easy online ticketing, Ticket Alternative worked with Sweetland to develop a customized event solution, backed by a highly experienced client support team and an in-house marketing team to assist in event promotion. The 2016 Summer Concert Series, presented by Bud Light, ran from April to September and featured six concerts with acts from legends like Willie Nelson and The Temptations.

Kennesaw State University Student Lottery goes digital in 2016
Kennesaw State University completed their second football season with an 8-3 record! Congrats, Owls! Another win for the team came off the field this year when Ticket Alternative helped KSU to digitize their student lottery.

In the past, students registered for the lottery and redeemed a paper copy of their registration voucher to collect their tickets. The process was inefficient and didn’t allow KSU to collect lottery or ticket use data. With a little creativity, Ticket Alternative figured out how to use our back-end platform to automate the lottery process. Now, lottery entries are reserved online through the student’s email address allowing the University to measure entry rates, redemption rates, non-redemptions, etc. The new digital lottery is a win for both the University and students.

Good luck to all of the 2017 lottery participants and Go Owls!


We’re looking forward to another year of exciting new technology, bringing more new clients into the Ticket Alternative family, and all the other surprises 2017 has in store.

Want more information about working with Ticket Alternative? Contact us!

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