TA Client Corner: April


Happy April from Ticket Alternative! We’re celebrating Spring, knee-deep in festival season, and have a few updates that we’re excited to share with you!

Minnesota United Implements Client Dashboards

Minnesota United’s move to Major League Soccer this year provided the opportunity to improve efficiency and streamline data collection and reporting on ticket sales. Ticket Alternative worked with MNU to launch Client Dashboards, a robust, easily customizable reporting portal available to database clients. Dashboards are built on our already powerful eQuery reporting platform to create even more user-friendly, visual representations of complex data for simplified comparisons. MNU can now more easily track ticket sales, promotion results, and upsell opportunities, as well as drive marketing decisions based on their data.

Want to learn more about our Client Dashboards? Contact Iain Bluett.

Ticket Alternative works toward launching Spectra’s Marketing Automation suite with select clients

Marketing Automation truly is the way of the future as more and more marketers are relying on software to help them generate and distribute content, from social media and emails to other digital executions. Marketing automation through Spectra provides a perfect tool for:

  • Automated Up-Sell Campaigns
  • Lead Generation/Data Collection Forms
  • Post-Event Surveys
  • Automated Delivery Reporting
  • Automated Notifications
  • Responsive Design Email Solutions

Once implemented, your team develops specific marketing goals (ie, email metrics, upsell conversions, page engagement, event follow-up) then creates targeted content based on offers and audiences that is then automatically distributed. For example, send a parking upsell email to anyone who purchases a VIP ticket. Another great example is a post-event survey. Develop questions that automatically sent to any past attendee to help gain feedback and understand insights about your event.

Want to learn more about Marketing Automation through Spectra and whether it’s the right fit for your in-house Marketing efforts? Contact Iain Bluett.

Ticket Alternative proudly added three new clients to our ticketing family

April saw the addition of three new Ticket Alternative clients. We’re excited about the diversity these clients bring to the TA portfolio and look forward to kicking off first seasons and events with:

The Forum River Center The Forum River Center is a premier venue located in heart of downtown Rome, GA.  The multi-purpose 72,000 square feet venue offers an exhibit space, a 4,000 seat arena, and spacious banquet areas. The Forum opens their 2017 season on August 18 with Corey Smith.

Riverside Epicenter Located in West Atlanta, The Riverside EpiCenter is quickly becoming a hub for performing arts, fitness, and culture. In addition to the Bronner Center for the Performing Arts which houses 600 patrons, a box office, and state of the art audio and visual capabilities, the EpiCenter also houses the E, a complex with meeting space focused on inspiring people and empowering communities.  The E serves as a beacon for entertainment, exercise, and engagement. The 2017 Season kicks off on May 14 with Mother’s Day Brunch.

TrackTownThe Track and Field Summer Series Championship went on sale last week, ticketed by Ticket Alternative for the first time! The event is held in New York at the Icahn Stadium, a 5,000 seat track and field and multipurpose facility located on Randalls Island in the borough of Manhattan in New York City. The event boasts music, beer, and a fan festival all in addition to a 5k road race, corporate relays, and incredible team competition with some of America’s top athletes.

Client Shout-outs



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