(taken from Venues Today October 2009 edition)
On The Offensive
Ticketing companies get aggressive for regional business.
By Dave Brooks
History has a funny way of repeating itself. In 2002 when Daren Libonati and his group at the University of Nevada, Las Vegas, launched their own in-house ticketing system, many wondered if the Paciolan-powered platform could hold its own against uber-robust Ticketmaster.
Fast forward to 2009, and Libonati is again asking if the provider is up for the job. Despite nearly seven years of impeccable functionality in a building that consistently ranks among the top 10-grossing facilities worldwide, changes in the marketplace have put another question mark around the Irvine, Calif.-based company.